What is US Cellular Field called now? This question often arises among sports enthusiasts and Chicago Cubs fans who have followed the team’s journey over the years. Once known as Comiskey Park, this iconic baseball stadium has undergone a name change that reflects the evolving landscape of the city and the brand that now owns it.
The original name, Comiskey Park, was established in 1910 and was named after Charles Comiskey, the owner of the Chicago White Sox at the time. The park became synonymous with the White Sox and played host to many memorable games and World Series. However, in 2003, the White Sox sold the naming rights to U.S. Cellular, a telecommunications company, which led to the renaming of the stadium to U.S. Cellular Field.
In 2016, the White Sox sold the naming rights to the stadium once again, this time to the city of Chicago. The new name, Guaranteed Rate Field, was unveiled on May 26, 2016, in honor of Guaranteed Rate, a mortgage company that became the new sponsor. This change marked the latest evolution in the storied history of the ballpark.
Guaranteed Rate Field has become a staple in the Chicago sports scene, hosting not only White Sox games but also concerts, conventions, and other events. The stadium’s rich history and the new name reflect the dynamic nature of the city and the businesses that support it.
The renaming of U.S. Cellular Field to Guaranteed Rate Field is a testament to the ever-changing landscape of sports and corporate sponsorships. It serves as a reminder that even the most iconic venues can adapt and evolve to meet the needs of the modern era. For Chicago Cubs fans and baseball enthusiasts alike, the new name may bring a sense of nostalgia, but it also opens the door to a new chapter in the storied history of this legendary ballpark.
