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Case Study- An Example of a Perfectly Elastic Good in the Market

by liuqiyue

What is an example of a perfectly elastic good? A perfectly elastic good is one that has an infinite elasticity of demand, meaning that a small change in price will cause an infinitely large change in quantity demanded. This concept is crucial in understanding the behavior of markets and the responsiveness of consumers to price changes. In this article, we will explore an example of a perfectly elastic good and its implications for the market.

A classic example of a perfectly elastic good is a non-branded generic medicine. These are the over-the-counter drugs that are sold without a prescription and have no brand name. They are often cheaper than their brand-name counterparts and are available in most pharmacies. The demand for generic medicines is highly sensitive to price changes, making them a prime example of a perfectly elastic good.

When the price of a generic medicine increases, consumers will switch to cheaper alternatives or even stop purchasing the medicine altogether. Conversely, if the price decreases, consumers will buy more of the product. This responsiveness to price changes is what defines a perfectly elastic good. In the case of generic medicines, the demand curve is horizontal, indicating that any increase in price would lead to zero quantity demanded, and any decrease in price would lead to an infinite quantity demanded.

The perfectly elastic nature of generic medicines has significant implications for the market. Firstly, it ensures that competition among generic drug manufacturers is fierce, as they all compete for the same pool of consumers. This competition leads to lower prices and higher quality products, as manufacturers strive to attract customers. Secondly, it encourages innovation in the pharmaceutical industry, as companies develop new generic drugs to meet the demands of consumers.

Moreover, the perfectly elastic nature of generic medicines also has broader implications for the healthcare system. Since generic medicines are more affordable, they make healthcare more accessible to a larger segment of the population. This, in turn, can lead to better health outcomes and lower overall healthcare costs.

In conclusion, a non-branded generic medicine is a prime example of a perfectly elastic good. Its demand is highly sensitive to price changes, making it a crucial factor in understanding market dynamics. The perfectly elastic nature of generic medicines promotes competition, innovation, and affordability in the healthcare sector, ultimately benefiting consumers and the healthcare system as a whole.

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