What’s the point of the worm in tequila? This question has intrigued many tequila enthusiasts and newcomers alike. While some may dismiss it as a mere novelty, the worm, also known as a “gusano,” holds a significant cultural and historical significance in the world of tequila.
The tradition of adding a worm to a tequila shot dates back to the 1930s when it was introduced as a marketing strategy by the Tequila Industrial Association. The idea was to create a unique and memorable experience for consumers, differentiating tequila from other spirits. The worm, which is actually a larva of the moth called the Tequila worm, is a symbol of purity and strength, reflecting the high quality and purity of the tequila itself.
In Mexico, the worm is a representation of the earth, life, and rebirth. It is believed that consuming the worm brings good luck and fortune, which is a common belief in many cultures. The act of swallowing the worm is also seen as a testament to the drinker’s bravery and willingness to try new things.
Moreover, the worm in tequila has a practical purpose. It is used to test the alcohol content of the tequila. The worm is placed in the tequila, and if it survives, it is an indication that the tequila has a high alcohol content. This is because the worm can only survive in tequilas with an alcohol content of 38% or higher. This tradition has become a fun and interactive way for people to gauge the strength of their tequila.
While the worm in tequila may seem like a strange addition to a shot, it is an integral part of the tequila culture. It represents the rich history and traditions of Mexico, as well as the spirit’s unique qualities. Whether you choose to swallow the worm or not, it is important to appreciate the significance behind this curious addition to a tequila shot.
