Who is the author of the book “Playing to Win”? This question often arises among readers who are intrigued by the insights and strategies presented in the book. The author in question is A.G. Lafley, the former CEO of Procter & Gamble, and Roger L. Martin, a renowned business professor at the Rotman School of Management at the University of Toronto.
A.G. Lafley, known for his transformative leadership at Procter & Gamble, co-authored “Playing to Win” with Roger L. Martin. The book delves into the core principles of strategic thinking and decision-making that Lafley employed during his tenure at P&G. Together, they provide a comprehensive guide on how businesses can achieve sustainable success by focusing on winning strategies.
In “Playing to Win,” Lafley and Martin emphasize the importance of understanding the “winning aspiration” – a clear, compelling statement that defines what the company aims to achieve. They argue that this aspiration serves as a guiding star for all strategic decisions, ensuring that the company remains focused on its long-term goals.
The authors also introduce the concept of “the strategic choice cascade,” a framework that helps businesses make informed decisions at each level of the organization. By following this cascade, companies can align their strategies across various departments and functions, leading to a cohesive and effective approach.
“Playing to Win” is a must-read for business leaders, strategists, and anyone interested in understanding the art of strategic thinking. The book’s unique blend of practical insights and thought-provoking ideas makes it a valuable resource for anyone looking to excel in the competitive business landscape.
In conclusion, the authors of “Playing to Win” are A.G. Lafley and Roger L. Martin, two individuals who have made significant contributions to the field of business strategy. Their book offers a wealth of knowledge and tools that can help businesses navigate the complexities of the modern marketplace and achieve lasting success.
